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Professor Denis Collins
School of Business
Edgewood College
Madison, WI 53711
608-663-2878
dcollins@edgewood.edu



         
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Behaving Badly
7 Moral Levees Diagram

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Seven Moral Levees Diagram


 


Organizational growth is natural. Successful long-term growth requires honesty, trust, integrity, and credibility, among other ethical values. Some managers misrepresent ethics as a cost, rather than a revenue generator. There are startup costs to consider because it takes time to build trust. But these costs are an investment in the future. Organizations with a well-fortified ethical culture tend to have higher degrees of employee, customer, supplier, and investor satisfaction and loyalty. These long-term trusting relationships directly benefit the bottom line.
 
As shown in the Seven Moral Levees diagram, creating and sustaining an ethical culture requires building a series of seven moral levees around an individualís freedom to pursue his or her self-interests in a competitive business environment where wealth and power are highly valued.

 


 

 

 

 

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