Organizational growth is natural. Successful long-term growth
requires honesty, trust, integrity, and credibility, among other
ethical values. Some managers misrepresent ethics as a cost,
rather than a revenue generator. There are startup costs to
consider because it takes time to build trust. But these costs
are an investment in the future. Organizations with a
well-fortified ethical culture tend to have higher degrees of
employee, customer, supplier, and investor satisfaction and
loyalty. These long-term trusting relationships directly benefit
the bottom line.
As shown in the Seven Moral Levees diagram,
creating and sustaining an ethical culture requires building a
series of seven moral levees around an individualís freedom to
pursue his or her self-interests in a competitive business
environment where wealth and power are highly valued.